Job Description:

• Translate Patient Engagement and brand strategy into actionable go-to-market plans
• Build and evolve go-to-market and launch plans across program lifecycle phases
• Define segmentation, targeting, channel mix, field execution, timelines, milestones, and readiness criteria
• Develop and maintain SOPs, call guides, guardrails, training materials, and patient education collateral
• Represent Patient Engagement in Review Committee/MLR processes and submit resources for review
• Partner with Legal and Compliance on permissions, approvals, and supporting documentation
• Manage content loading, tagging, availability, and currency across platforms such as Amplify/Centris
• Develop customer/account and patient population targeting models
• Build segmentation and tiering criteria aligned with approved indications and compliance guardrails
• Lead territory mapping, workload analysis, territory alignment, call planning, and multichannel engagement models
• Monitor field force effectiveness and equip patient-facing teams with approved tools and materials
• Improve coordination among Patient Engagement, Sales, KADs, Medical, Access and Reimbursement teams
• Support Year Beginning, Mid-Year, and POA meeting planning
• Define KPIs, metrics, reporting dashboards, field technology, and related tools
• Shape dashboard and reporting requirements and deliver performance insights to leadership and marketing
• Translate execution data into strategic narratives and recommend strategy or execution adjustments
• Develop team competencies and enable leaders to coach effectively
• Serve as liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions
• Create training resources and support adoption of GTM tools and processes
• Maintain Patient Engagement scope and guiding principles

Requirements:

• 8+ years of combined pharmaceutical experience across consumer marketing, operations, and strategy
• Demonstrated track record of leadership and high performance
• Experience leading others in a matrix organization
• Ability to manage direct and indirect reports with authority
• Ability to influence key stakeholders internally and externally
• Proven executive communication skills and leadership qualities
• Effective planning, prioritization, and organizational project skills
• Strong project management skills and ability to deliver multiple short-term and long-term projects simultaneously
• Track record of leading and managing complex programs and teams
• Strong strategic skills, including identifying and addressing major strategic challenges
• Ability to balance short-term needs with long-term vision
• Strong interpersonal skills
• Excellent written, verbal communication, and presentation skills
• Good judgment and high ethics
• Candidates must be authorized to be employed in the U.S. by any employer
• Permanent work authorization in the United States required
• U.S. work visa sponsorship is not available now or in the future

Benefits:

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Medical, prescription drug, dental and vision coverage
• Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan
• Eligibility to participate in Pfizer’s share based long term incentive program
• Relocation assistance may be available based on business needs and/or eligibility