Chief Financial Officer (CFO) at CrossFit: 100% Remote (US)

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Chief Financial Officer (CFO)

Remote

OCEO /

Full-Time Remote /

Remote

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness.

Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.

This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.

WHAT WE'RE LOOKING FOR

  • Significant executive finance leadership experience with responsibility for large, complex P&Ls.
  • Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
  • Private equity experience with a demonstrated track record of driving value creation.
  • Experience leading organizations through periods of change, transformation, and growth.
  • Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
  • Exceptional leadership, communication, and executive influencing skills.
  • High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
  • CPA, MBA, or equivalent advanced financial credentials preferred.

The strongest candidates will also have:

  • A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
  • Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
  • A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.

WHAT WE OFFER

  • Rich medical, dental, and vision plans
  • Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
  • Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
  • CrossFit gym membership reimbursement
  • CrossFit education and course benefit
  • Partnership perks

If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...