Role Description

Amazon images are where most listings win or lose. The main image decides whether anyone clicks. The six behind it decide whether they buy — and whether the parcel comes back. We are hiring one person to own that. Take a live listing, work out from its reviews and returns why it is not converting, and write the image brief that fixes it — a brief a remote designer can execute without a single follow-up question.

This is an operational and analytical role, not a design role. You will not be making the artwork. You decide what it has to say, in what order, and you hold the returned files to that standard.

• 75% — the briefs. The conversion thinking, the ranked USPs, the seven slots, the QA of what comes back.
• 25% — analysis and reporting. Part of it is the work that feeds the brief: pulling the reviews, reading them properly, turning them into a persona and a pain-point list. The rest is the follow-up reporting we owe clients — sales and traffic, return reasons, and what actually moved once new images went live.

You will work across markets. Mostly European and US listings, across many markets and languages, in categories you have never shopped in yourself.

Qualifications

• Two to three or more years working directly on Amazon listings — agency, brand or aggregator — with hands-on Seller Central or Vendor Central access.
• A real point of view on what makes an Amazon listing convert, and examples to back it. Image and A+ content strategy — not PPC only, not logistics only.
• Fluent in Amazon image policy and in how the gallery behaves on mobile.
• Experience improving a listing off the back of return-rate or review data. We will ask you to describe one.
• Solid Excel or Google Sheets: pivot tables, lookups, merging two exports on ASIN or SKU, and a per-size or per-ASIN breakdown from a raw Amazon report.
• You build with AI, you do not only prompt it: you have set up projects, custom instructions, reusable prompts or skills that someone other than you then used. Claude preferred, ChatGPT fine.
• Working knowledge of Helium 10, Jungle Scout or an equivalent.
• Experience with listings for a market that is not your own.
• Evidence-only discipline, and the judgement to ask rather than assume.
• Fluent written English to a professional standard, and the self-direction to run your own queue.
• Using AI to localise images — making sure the copy both converts in the market’s own language and still fits a design that was built in English.

Requirements

• Design tool literacy — Figma, Canva or Photoshop enough to mark up and QA — plus experience briefing offshore designers.
• Apparel, footwear or other sized goods. Fit and sizing returns are the core problem we are solving.
• A second European language — German especially — or hands-on experience with a non-US marketplace.
• An outdoor, sports or equestrian background.
• Recurring client reporting experience, with written commentary rather than just the numbers.
• Microsoft Teams. We run day-to-day work and client communication in it, so having worked in it before is an advantage.
• Anything you have built with AI that saved a team real time. Tell us about it.

What this role is not

• It is not a graphic design job. We have designers. We need the person who tells them what to make and why.
• It is not a PPC or an operations job, although you will need to understand how both affect a listing.
• It is not a role where you decide the answer and look for the data afterwards.