Note: The job is a remote job and is open to candidates in USA. AutoNation is an automotive retailer offering vehicles, financing, parts, collision, maintenance, and repair services. The Marketing Specialist will coordinate and execute integrated marketing initiatives for the Wholesale Parts, Retail eCommerce Parts, and Collision businesses, manage campaigns and partners, track performance, and support customer acquisition, retention, and revenue growth.

Responsibilities

• Support the development and champion execution of marketing initiatives for AutoNation’s Wholesale Parts, Retail eCommerce Parts, and Collision businesses
• Lead day-to-day execution of integrated marketing campaigns across CRM, outbound campaigns, paid media, web, social media, promotional programs, and local market activations
• Coordinate campaign planning, creative reviews, deployment, and post launch quality assurance
• Prepare marketing briefs, presentations, campaign documentation, and executive ready materials
• Monitor campaign performance and prepare recurring reports, dashboards, ROI analyses, and business insights
• Coordinate with corporate teams and external partners to ensure timely execution, including Operations, CRM, Digital Commerce, Analytics, IT, Finance, Brand, Legal, OEM partners, agencies, and vendors
• Support customer acquisition, conquest, retention, lifecycle, and reactivation programs across B2B wholesale, retail eCommerce, and collision channels
• Maintain marketing calendars, project plans, budgets, invoices, and vendor documentation
• Coordinate website content updates, promotional offers, and customer experience improvements for AutoNationParts.com and related digital customer channels
• Develop field communications, promotional materials, sales enablement materials, and operational guides
• Review campaign results, customer behavior, and market trends to identify optimization opportunities and escalate recommendations
• Ensure marketing materials comply with OEM, legal, and AutoNation brand standards
• Support testing and rollout of new marketing initiatives and customer engagement programs
• Manage multiple concurrent projects while meeting deadlines in a fast-paced environment and supporting successful execution across assigned lines of business

Skills

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2–4 years of experience in marketing, project coordination, CRM, digital marketing, or campaign execution
• Experience executing or coordinating integrated marketing campaigns across multiple channels
• Strong organizational and project management skills with exceptional attention to detail
• Strong analytical skills and proficiency with Microsoft Excel and PowerPoint
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and work effectively across internal teams, external partners, and field stakeholders
• Must meet company's requirements for employment
• Business travel (up to 10%)
• Standard office environment
• Knowledge of digital marketing, CRM platforms, analytics tools, eCommerce marketing, and marketing best practices preferred
• Automotive, retail, B2B, eCommerce, or agency experience preferred

Benefits

• 401k matching
• Insurance plans (health, dental, vision) and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Deals and discounts through YouDecide, a website with offers from top providers and retailers

Company Overview

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