Note: The job is a remote job and is open to candidates in USA. DoorDash is a technology and logistics company focused on empowering local economies through delivery and marketplace services. The Senior Associate, Consumer Retention Marketing, Canada Occasions role owns CRM strategy and campaign execution for seasonal and cultural moments in Canada, driving customer engagement, order volume, and long-term lifecycle retention.

Responsibilities

• Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments
• Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze
• Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns
• Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies
• Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs
• Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team

Skills

• 4+ years of experience in CRM, email, or lifecycle marketing
• Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
• Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis
• Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
• Strong written and verbal communication skills
• Experience collaborating cross-functionally with creative, analytics, and product or strategy teams
• Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities
• Bachelor's degree or equivalent experience
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus

Benefits

• Paid time off
• Paid parental leave
• Wellness benefit
• Several paid holidays
• Medical benefits for full-time employees
• Dental benefits for full-time employees
• Vision benefits for full-time employees
• Disability insurance for full-time employees
• Basic life insurance for full-time employees
• An RRSP including an employer match for full-time employees
• A mental health program for full-time employees
• Premium healthcare
• Wellness expense reimbursement

Company Overview