The Senior Marketing Manager, Strategic Customer Segments, is responsible for developing and executing the commercial marketing strategy to engage hospital executives and administrative decision-makers across the Mako SmartRobotics and Mako RPS portfolio across various sites of case. In this role, you will drive awareness, consideration, and capital purchasing decisions among value analysis committees (VACs), CEOs, CFOs, COOs, service line leaders, and other key stakeholders by articulating the clinical, operational, and financial value of Stryker’s enabling technologies.<br><br><strong>What You Will Do<br><br></strong><ul><li>Lead the development and execution of integrated national marketing campaigns aligned with the capital funnel strategy, including digital engagement, advertising, executive-focused content, and high-impact customer experiences.</li><li>Develop compelling economic value tools and resources, including ROI calculators, business case templates, and health economic materials that demonstrate the institutional value and impact of Mako technologies.</li><li>Establish and cultivate a strong network of executive reference sites and administrative faculty to enable peer-to-peer engagement, support customer programs, and strengthen executive advocacy.</li><li>Partner cross-functionally with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence, and downstream marketing teams to ensure a coordinated and integrated go-to-market approach.</li><li>Develop strategies and programs that influence hospital investment decisions, strengthen the business case for Mako technologies, and support the broader capital sales strategy.</li><li>Drive initiatives that accelerate adoption and growth of the Mako portfolio by aligning customer needs, economic value messaging, executive engagement, and commercial priorities.</li><li>Translate complex clinical, economic, and business insights into clear, compelling marketing strategies and customer-facing content that resonate with hospital executives and key decision-makers.<br><br></li></ul><strong>What You Need<br><br></strong><em>Required:<br><br></em><ul><li>Bachelor's degree</li><li>Minimum 10 years of work experience</li><li>Minimum 2 years of people management experience<br><br></li></ul><em>Preferred:<br><br></em><ul><li>MBA</li><li>Minimum 7 years in the medical device industry</li><li>Demonstrated marketing experience within the healthcare/medical device industry</li><li>Experience engaging with and selling to C-suite and executive-level stakeholders highly preferred<br><br></li></ul>Posted Date: 09/04/2026 This role will be posted for a minimum of 3 days.<br><br><strong>United States of America Pay Ranges:<br><br></strong><ul><li>USN: $135,600 - $225,900 USD Annual</li><li>US5: $142,400 - $237,200 USD Annual</li><li>US10: $149,200 - $248,500 USD Annual</li><li>US15: $155,900 - $259,800 USD Annual</li><li>US20: $162,700 - $271,100 USD Annual</li><li>US30: $176,300 - $293,700 USD Annual<br><br></li></ul>View the U.S. work location and transparency guide to find the pay range for your location.<br><br>Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.<br><br>